Skip to content

Service 02 — SEO & Local SEO

Be there when customers are searching for you.

We improve how search engines understand, trust and present your business: from technical health and on-page relevance to local search, Google Business Profile and content that answers real customer questions.
Request an SEO ReviewWhat's included
02

The problem

People are searching for what you offer. Are they finding you?

When someone needs a service, they search, compare a handful of options and contact one. If your business isn't visible in that moment, in classic results, in the map pack or in your Google Business Profile, a competitor gets the call.

SEO is not a trick or a one-time setting. It's the ongoing work of making your website technically sound, genuinely relevant and clearly connected to the places and questions your customers care about.

  • Your business rarely appears for the services you offer
  • Competitors show up in the map results and you don't
  • Pages exist but aren't indexed, or rank for the wrong terms
  • Your business details are inconsistent across the web
  • No clear picture of what search brings in

What SEO work aims to improve

  • 01

    Technical health

    Pages that search engines can crawl, render and index efficiently, with fast load times and no structural roadblocks.

  • 02

    Relevance to real searches

    Content and pages aligned with how your customers actually search, including the intent behind their questions.

  • 03

    Local visibility

    A complete, accurate Google Business Profile and consistent business information that support visibility in local and map results.

  • 04

    Stronger site architecture

    Logical structure and internal linking so both people and search engines understand which pages matter most.

  • 05

    Richer search presentation

    Structured data where appropriate, helping search engines interpret your business, services and content.

  • 06

    Clear measurement

    Search Console and analytics configured so we can see what's working, what isn't, and where to focus next.

Deliverables and scope

SEO can start as a one-time audit and fix, or continue as an ongoing program. Typical components include:

Technical SEO

  • Crawl and indexation audit
  • Site speed and Core Web Vitals review
  • Sitemaps, robots directives and canonical tags
  • Redirect mapping and error cleanup

On-page & content

  • Keyword and search-intent research
  • Title, meta description and heading optimization
  • Internal linking improvements
  • Content strategy and briefs for new pages

Local SEO

  • Google Business Profile setup and optimization
  • Name, address and phone consistency review
  • Location and service-area page strategy
  • Guidance on earning and responding to reviews

Measurement

  • Google Search Console and GA4 configuration
  • Baseline and progress reporting
  • Structured data implementation and validation
  • Prioritized recommendations

How we approach SEO

  1. Step 01

    Audit

    We review your site's technical health, content, local presence and competitors to establish a baseline.

  2. Step 02

    Prioritize

    We rank opportunities by likely impact and effort, so the first fixes are the ones that matter most.

  3. Step 03

    Implement

    We fix technical issues, optimize pages, improve local signals and create or refine content.

  4. Step 04

    Measure & refine

    We monitor Search Console and analytics, report what changed, and adjust the plan based on evidence.

Related work

Projects where search visibility was considered from the start.
Concept project
Health & wellnessWebsite Design & Development / SEO & Local SEO

Mouvement Physio

A website and local search concept for a fictional multi-location physiotherapy clinic, designed to help patients find the right service and book in a few taps.

View case study

Concept project: a self-initiated exploration created to demonstrate our approach. It is not client work.

Frequently asked questions

Can you guarantee first-page rankings?
No, and you should be wary of anyone who does. Rankings are determined by search engines and depend on many factors outside anyone's control. We focus on the things that genuinely improve visibility and report transparently on progress.
How long does SEO take to show results?
Technical fixes can be picked up relatively quickly once pages are recrawled, but meaningful, durable gains usually build over several months. The timeline depends on your competition, your starting point and how much content work is involved.
What is local SEO?
Local SEO helps your business appear when people search for services near them, in map results and local listings. It relies on an accurate Google Business Profile, consistent business information across the web, relevant location content and genuine customer reviews.
Do you offer ongoing SEO?
Yes. Some clients start with a one-time audit and implementation; others prefer an ongoing program with regular improvements and reporting. We'll recommend what fits your goals and budget.
Do you optimize French and English websites?
Yes. For bilingual sites, each language needs its own keyword research and properly connected pages. Direct translation rarely matches how people actually search in each language.

Find out where your search visibility stands.

Share your website and goals. We'll tell you what we see and where we'd start.

Request an SEO Review