Concept project
Norda
A B2B software launch page that explains a complex product in one scroll.
- Industry
- B2B software
- Type
- Concept project
Overview
Norda is a fictional software company helping regional distributors plan delivery routes. We used it to explore how a technical B2B product can be explained to operations managers quickly, and how a landing page and paid campaign can work as one system.
The challenge
B2B software marketing often struggles with the same issues:
- Feature lists that don't connect to the buyer's daily problems
- Several decision-makers with different concerns
- Paid traffic sent to pages that weren't designed for it
- Little clarity on which campaigns produce real demo requests
Strategy
We designed the page around the buyer's questions, in order:
- Lead with the operational problem, then the outcome, then the product
- Dedicated sections for operations, finance and IT concerns
- A single primary action, booking a demo, with a lower-commitment alternative
- Clear, factual product descriptions and FAQ content that AI-assisted search can interpret
Execution
The result pairs a technical aesthetic with plain language:
- An interface-led hero showing the product rather than abstract illustrations
- Ad groups mapped one-to-one to page variants for message match
- Conversion events defined for demo requests and pricing views
- Product and Organization structured data with consistent naming
Visual gallery
What we delivered
- Website Design & Development
- Digital Marketing
- GEO & AI Search Visibility
Results
This is a concept project, so there are no performance results to report. We only publish outcomes we can verify.
Next project
Maison Boréale
A brand identity and online shop for a small-batch coffee roaster.
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